TRUTH, LOYALTY, RESPECT

I KNOW MANY OF YOU HAVE SEEN THE ORIGINAL LOGO, AND NOTICED THESE THREE WORDS INSCRIBED ON THE RIBBON AT THE BOTTOM OF SAID LOGO.  THERE WAS A PURPOSE BEHIND THIS, AND IT WAS MORE THAN FINDING SOMETHING TO FILL UP THE EMPTY SPACE ON THE RIBBON ITSELF.  AS I BEGAN TO CONSIDER PLACING THREE WORDS ON THAT LOGO, THE IDEA OF WHAT WORDS TO PLACE THERE, BECAME MORE SERIOUS.  I COULD'VE EASILY, PLACED MONEY, CASH, HOES, OR LIFE, LOVE, LIBERTY, OR ANY OTHER FLY BY NIGHT WORD COMBINATION THAT SEEMS TO BE POPULARIZED AND AIMED AT THE YOUTH OF TODAY.  IT SEEMS TO BE A FAD OF SORTS, WHERE PEOPLE ATTEMPT TO START A BRAND AND USE A POPULAR PHRASE OF THE TIME, BUT IT ENDS UP BECOMING SHORT-LIVED.  SO NEVER, ONE TO GO WITH THE GRAIN, THE IDEA TOOK ON A SERIOUS TONE OR SORT OF ROYAL CONNOTATION.  MANY OF YOU MAY SEE THE CROWN AND CREST-LIKE LOOK OF THE LOGO, AND SAY WELL, HE'S SIMPLY IMPLYING THEY ARE ROYALTY.  HONESTLY, IF YOU LISTEN TO ANY HIP HOP SONG, THIS SEEMS TO BE THE THEME.  EVERYBODY IS A KING AND QUEEN.  EVERYBODY IS TREATED LIKE ROYALTY.  EVERYBODY IS THE BEST.  THIS SORT OF DEVELOPED, IN MY MIND, AN ARROGANCE BUT WITH A LARGE LACKING IN SUBSTANCE.  HENCE, THE WORDS TRUTH, LOYALTY, AND RESPECT.

THE IMAGINARY FIENDS LOGO, WHICH HAS AN OVERALL ROYAL TONE, WITH IT'S PROMINENT CROWN AND CREST-LIKE APPEARANCE, IS NOT NECESSARILY SPEAKING TO THE ROYALTY OF THE BRAND PER SE, BUT TO THE ROYALTY OF THE INDIVIDUAL THEMSELVES.  THOSE THREE WORDS REPRESENT, WHAT SHOULD BE AT THE FOREFRONT OF THE INDIVIDUAL'S MIND, WHEN TAKING ON THE CLOAK OF ROYALTY.

TRUTH - ABOVE ALL THINGS, TRUTH.  TRUE TO WHO YOU ARE, AND ALSO TRUE TO THOSE AROUND YOU.  ONE SHOULD ALWAYS SEEK TRUTH, AND OFFER UP TRUTH.  A PERSON WHO IS TRUE TO THEMSELVES, THOSE AROUND THEM, AND THEIR CRAFTS, BECOMES RESPECTED AND HONORED.  SPEAKING TRUTH, ENCOURAGING TRUTH, BELIEVING TRUTH, ARE ALL CHARACTERISTICS OF AN HONORABLE PEOPLE.  THIS IS WHY TRUTH IS FIRST, BECAUSE IT IS THE MOST IMPORTANT AND THE FOUNDATION OF ALL THINGS.

LOYALTY - LOYALTY IS ONE OF THE FEW THINGS, THAT IS HARD TO MAINTAIN AS AN INDIVIDUAL, DUE TO THE FICKLENESS OF PEOPLE IN GENERAL.  LOYALTY, CAN BE BOUGHT AND SOLD, BUT, IT CANNOT BE KEPT THE SAME WAY.  LOYALTY IS MAINTAINED BY BEING TRUE, TO ONESELF, TO OTHERS, AND TO YOUR ACTIONS.  LOYALTY IS NOT ONLY A TRAIT TO BE SOUGHT AFTER, BUT, A TRAIT TO BE ACTIVELY DISPLAYED BY THOSE WHO WISH TO ELEVATE TO A HIGHER SENSE OF PURPOSE.  IF YOU ARE FICKLE, YOUR PEOPLE WILL BE THE SAME.

RESPECT - IS THE LAST, AND PROBABLY THE MOST OVERLOOKED QUALITY OF THE HONORABLE.  RESPECT, IS IMPORTANT, BECAUSE IT REPRESENTS FORESIGHT.  RESPECT IS AN EXTENSION OF HUMILITY AS WELL.  WHEN ONE SHOWS RESPECT TO ALL THINGS, AND ALL PEOPLE, EVEN ONE'S ENEMIES, THEN HE SECURES HIS PLACE, BECAUSE HE HAS THE FORESIGHT AND HUMILITY TO KNOW, THAT ANYTHING CAN CHANGE AT ANY MOMENT.  THIS IS PROBABLY THE MOST OVERLOOKED QUALITY, WHEN PEOPLE ASPIRE TO GREATNESS.

NOW, THE INTERESTING TWIST IS THAT, PEOPLE SEE THE LOGO, ACQUIRE THE EXPLANATION, AND ASSUME WE ARE SPEAKING OF OURSELVES AS A BRAND.  IN A WAY, WE ARE.  HOWEVER, THE LOGO, THE EXPLANATION, THE IDEA, AND THE MOVEMENT, IS FOR THE WEARER.  WE WANT TO BRING THE ROYALTY, THE HONOR, THE TRUTH, LOYALTY, AND RESPECT, TO THE WEARER.  BY DONNING THIS LOGO, OR THIS BRAND, YOU ARE SAYING, THIS IS WHAT I OFFER, AND THIS IS WHAT I EXPECT IN RETURN.  IT IS A FLAG OF SORTS, TO THOSE WHO STILL BELIEVE IN THE IMPORTANCE OF THOSE THREE WORDS, AND CONTINUE TO FIGHT TO INSTILL THAT IN THEMSELVES, THEIR FRIENDS AND FAMILY, AND ALSO, TO FUTURE GENERATIONS.  IMAGINE A WORLD, WHERE THIS EXISTS IN ALL MANKIND.  NOW, BECOME A FIEND FOR CHANGE.    - IF